Four or more weeks before: foundation.
Finalize the audience, story, visual direction, budget, content list, platform profiles and release delivery. Timing varies, so begin earlier whenever possible.
Two to four weeks before: pre-launch.
Prepare short-form video, photos, captions, links, partner outreach and a posting calendar. Introduce the story without exhausting the strongest material too early.
Release week: make discovery easy.
Publish direct listening links, coordinate collaborators, update artist profiles and respond to real audience activity. Keep the message clear: what is out, why it matters and where to hear it.
After launch: extend and learn.
Continue using the strongest content angles, review saves, completion, locations and engagement, and document what should change before the next release.